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Watermelons are BACK!!! YEAH What a fabulous word…YES…I would have to say that I am content with a lot of things.   I do not have to look for approval or contentment outside of myself, worrying about the whole “I am not good enough” thing.   Maybe, when I was younger and not older and wiser like today, I would run around trying to please everyone, and put my own feelings aside and even to a non boundary fault…YUCK YUCK…and OH did I say YUCK.   This journey I call life has blessed me with many discoveries of positive growth and has opened my eyes to seeing all that I have gone through as part of that process.   If you have read my bio, you can understand a bit of what I am talking about. I want to really dig deeper into my satisfaction though as it relates to my fitness and maintaining ME at 48.   YES…I am serious about my health, maintain a good quality of life, and the outer shell benefits of that…of course…LOVE it.    I would not be truthful with yo...

In its new campaign for Scooty Pep+ , the brand features the new celebrity ambassador Ms Anushka Sharma. The campaign titled Scootygiri projects the Scooty user as a young confident girl willing to question the status quo. The theme of empowered confident girl has been the major positioning platform on which Scooty has built itself to the current position.  Watch the campaigns here : Scootygiri Romeo                                             Scootygiri Dress code   The brand now has the slogan " Shake Them Up with Scootygiri" exhorting girls to standup confidently and face issues head on. The brand should be commented on being consistent in its message over these years. An analysis of the brand's portfolio gives certain interesting facts. There are  three sub-brands under Scooty - Scooty Streak, Scooty Pep+ and Scooty Teenz. Scooty Teenz is a sub 60cc ...

On Vacation! If you tuned into my last Blog, you may have figured out that I was going on vacation…well…I DID and had a blast…except for the nasty scrape and bruise to my bootie that I am still healing from …talk about a pain in the backside…YIKES…I will go more into that in a bit.   Let me just tell you that I am a simple gal and when it comes to our boat trips, I pack light because we are usually in swim suits most of the time, don’t wear makeup…don’t need it and rarely wear it anyway, lots of sunscreen…non-stinging waterproof please, Burt’s Bees lip balm, and my MUST have leave in spray conditioner to get out the tangles from lots of swimming;)…Woo Hoo that is what I am talking about…simplicity as it’s vacation BEST.  When Friday came, I took my watch off and did not concern myself with what time it was for one full week…no time constraint, no schedules…AHHH…such a free feeling to do whatever I wanted, when I wanted without hurry, deadline, and just reading my body for eat...

Lux, India's most famous personal care brand has extended itself to deo. The campaigns are on air featuring the extensions. The deo market in India is witnessing huge amount of brand activity with new brands being launched almost every month. According to Economic Times, the deo market is estimated to be around Rs 1300 crore and growing at 40%.  The question as always is what can be logic behind HUL extending its iconic brand to deo. It is not that Lux is not extended before. The brand has soaps, shampoos, bodywash in the product-line. Globally this is the first time that the brand is extending to deodorants.  HUL has been a pioneer in creating the deo category in India. The company holds its leadership position in the market with its iconic brand Axe. HUL also has its anti perspiration deo Sure and also Dove. So rather than investing on these brands why would HUL try to extend Lux into this category ?  One of the reason can be to pre-empt competition by floodin...

Brand : Stallio Company : Mahindra 2 wheelers Brand Analysis Count :  #513 Question : What else do you want for a  perfect product launch when there is a reputed Corporate Brand, Aamir Khan and a decent campaign ?  Ans : A good product ! Mahindra Stallio is a sad story of a perfect plan foiled by a poorly built product. Mahindra Group was very vocal in its plan to enter into the Indian two wheeler market. It surprised the industry by acquiring the ailing Kinetic Motors' two wheeler division. The company  followed it up with the successful launch of automatic scooters Duro and Rodeo. Then came the much anticipated entry into the bike segment. Rather than launching a macho, performance bike to impress the technological prowess of the company, Mahindra chose to enter the much crowded and highly competitive commuter bike segment. The first product in the bike segment was the 106 cc Mahindra Stallio.  Stallio had a dream launch. The PR team of the company had built i...

TAKING A BREAK I am walking away from fitness!!!  Yes…you heard me… and I am going to enjoy every moment of this week off.  Just like anything else done day in and day out, stepping back and away for a short time and taking a break from what I do daily can rejuvenate my body, mind, and provide a fresh stronger ME when I return…like going on a little vacation from your job and coming back feeling like…YES…I can tackle the world.  There are times that my body feels tired, burned out, and there are days that I, the trainer need to be pushed through a workout…thanks BABE for that!  I also listen to things like…why is my hamstring staying sore and not recovering well, my sleep not the best, and just mentally in need of a break.  YUCK…really…but you know being healthy is not only about how many days I can spend in the gym to push through that hour workout.  Life is truly a balance of the physical, mental, nutritional, and spiritual and if one is out of balance…th...

Brand : Vespa Company : Piaggio Brand Analysis Count : # 512 Vespa is back in a new avatar or rather in its Original avatar. The brand which died in 2006 is being resurrected by its original owners is set to change the way Indian consumers think about scooters. Vespa initially came to India in 1960 with partner Bajaj  and later through LML. The brand had a tough ride in the Indian market with some few successes like LML Vespa Select. But the brand failed to bring in volumes which eventually led the demise of this stylish brand. Although Vespa had a different image compared to its rival Bajaj, the brand was never considered to be lifestyle oriented. Consumers considered it as a stylish scooter and the image ended with that. This 2012, Vespa has come back to Indian market with its original persona of an Italian Scooter. The launch is significant because of the iconic status that Vespa enjoys elsewhere in the world. It is also interesting to see how Indian consumer will...