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I believe in being healthy when it comes to exercise and eating “clean” for the large percentage of my week.   Why do I bring the word obsessed into this picture…well...here it is in a nutshell…just as with anything else, too much of anything or an obsessive attitude can bring about an unhealthy balance in life…regardless of how good it is.    If I was spending hours on end exercising, putting exercise above everything in my life to the point of letting it interfere or negatively impact my life, relationships, and self…NO   GOOD.   I mean really…can you imagine if a scenario went like this…I am invited for the day to relax at a spa with hubby, or attend an important function with my family and I said nope … gotta exercise, or I need to be late so that I can get my workout in…OK…now that would be OBSESSIVE. I am not saying that exercise is not important, it definitely is a lifestyle along with my nutrition, but I am talking about for example…the old habits of Da...

Osborne effect is a phenomenon where the sales of an existing product gets affected because of the announcement of future products. Osborne Effect's story goes like this :- During 1980s, Osborne computer corporation was a highly successful computer manufacturing firm which marketed the personal computer named Osborne 1. The chairman of the corporation Mr. Adam Osborne during 1983 announced several future models promising consumers highly efficient and fast machines. When he made the announcements, none of these machines were in the pipeline. The announcement prompted a heavy cancellation of orders of Osborne 1 because consumers and trade expected the arrival of advanced machines. This event have virtually driven the company to bankruptcy ( although many other reasons also contributed to it ). Source : Wiki , Report The same effect is now played out in the case of Nokia- a brand which is struggling at the onset of competition from Apple and affordable Chinese brands. Nokia in 2011 ...

Brand : ONN Company : Lux Hosiery Brand Analysis Count : #514 ONN is the new brand of premium innerwears from the house of Lux Hosiery. The brand is targeting its share in the high growth premium men's innerwear segment. Indian innerwear market is worth around Rs 13000-14000 crores. The market is equally split among organized and unorganized players. The men's inner-wear segment is worth around Rs 5800 crore. According to reports, the premium segment in this market is growing at a scorching pace of around 40%. It is in this context that the launch of ONN gains significance. Lux Hosiery has been a dominant player in the innerwear market with its Lux brand of inners. Lux gained prominence in the affordable segment with its celebrity endorsements and the famous slogan " Ye ander ki baat hain ". Lux had the brands Lux Cozi and GenX with endorsers like Sunny Deol and Neil Nithin Mukesh. ONN has gained lot of eyeballs by roping in Shahrukh Khan as its brand ambassador. The ...

Charging the Hormones! The warm mug cupped in my hand as the aroma drifts into my face, a sip here and there as I take in a morning peaceful moment all cuddled on the sofa with my feet tucked under myself…awww…sounds like a hallmark moment, or commercial that will definitely sell coffee…lol…but I am going to bring this to an abrupt HALT.   OK…rewind to a few months ago when I woke to have my usual cup of coffee with splash of non-fat French vanilla creamer…ON MY…yes…can’t do coffee straight up, and to my unsettling surprise…REJECTED…OH MY…OH WHY.   I do not know if you have ever experienced this, but all of a sudden I needed a coffee break…I mean a break from coffee…sniff sniff.   Believe me I tried for two mornings in a row, and the same result…blahhhh…YUCK.   I was even feeling dragged down by the coffee and not perked up as usual…although I only drink half/calf anyway…but still…my body just was not feeling the love for the coffee.   I do take a few sips from ...