Lawfirm

Today feels like an especially fabulous Friday and I wanted to share that with you.   I have been so blessed with busyness that making videos has taken a backseat…but…drum roll…I finished work early today and busted my backside to put a workout and In Your Face MOTIVATION video together…with a little flub in the beginning…but oh well…let’s see if you catch it.   Today is all about feeling fabulous and really appreciating the life that I have.    Truly, it is all about being happy right where I am…not wanting for more or wishing I had this or that materially…because that is not the meaningful stuff in my journey called life.   Think about feeling fabulous, feeling healthy, feeling happy….I strive for that every day, every moment.   Is it realistic that I will have this all the time…well of course not…but I choose to be positive, surround myself with people who grow me in positive ways, and lean on my faith in God.   Life is really too short not to striv...

The marketing world is now full of wannabe iPhone Killers - the new products that aims to kill the market leader or iconic brands. Although Frontal Attack is a celebrated strategy in marketing text books, the risks are pretty high and the possibility of a bloodbath is even  higher. Market Challengers will do better if they don't attack iconic brands directly. The recent Apple Vs Samsung war of smartphones and the ultimate fall out of painful lawsuits warrants a recheck on the strategy of a frontal attack on market leaders.  Apple rule of the smartphone market with iPhone has prompted many mobile marketers to try and comeout with " iPhone Killers" but with no success. Market leaders like iPhones are seen in many markets. In India we have market leaders like Colgate, Alto, Maggi, Axe, Parachute, Johnson & Johnson, Horlicks etc who command a very large share of mind and also the market. There were many attempts from market challengers to dethrone these leaders by directl...

Axe deo , the market leader in the Rs 1000 crore Indian deo market has extended itself to soaps. In the typical Unilever style of experimenting with successful brands the current guinea pig brand is Axe. The rationale is very simple  a) The soap market is witnessing a growth while deo market is now full of competition b) With Cinthol brand becoming unisex, there is a vacuum for a men's soap brand and Axe is the best fit for filling the gap. c) The lure for incremental profits from an established brand. Indian soap market is around Rs 6500 crore and the men's grooming market is around Rs 1500 crore ( Economic Times). The brand may be looking to become an umbrella brand endorsing multiple products across the men's grooming category. The big question is whether these extensions will make the original deo brand vulnerable ?  I think so. I wonder why Axe is being extended when there is so much competition in the deo market. Axe is now attacked both on positioning front as well a...

Brand : Roma Company : Anchor ( Panasonic) Brand Analysis Count : 516 Indian switch market is estimated to be around INR1800 crore and is dominated by Anchor with a share of 50%. Anchor Electricals which is one of India's largest electrical  products company was formed in 1963 and virtually created the branded electrical accessory market in India. The company effectively filled the need for quality and reliable electrical products in a market dominated by unorganized players. In 1976, the company launched India's first Piano type switch with the sub-brand Roma. The product was highly successful and Roma became India's largest selling modular switch. ( Source : superbrand). In 2007, Anchor was taken over by Panasonic and now is a subsidiary of the global giant. Roma is the market leader in the INR 800 crore modular switch market. The brand was earlier promoted as a sub-brand of Anchor ( Anchor Roma) and was heavily supported by the company interms of its brand building effor...

I LOVE BEING A MOM I sit here as a mother who has   just watched her oldest son get married and I am in awe of where I am in life…not in an unhealthy way, but just in a WOW way.    I see the cycle of life being repeated in my children, every single one of them, and sometimes I am filled with disbelief of how fast the time has gone, the ages of my children, and the lives they now live, and finally… where I am…WOW!   I can still remember when my parents were my age and going through what I just experienced…can you relate?   In a couple of years I will be 50 years young and wiser for the journey, but holy moly, I blinked my eyes and time traveled to “now” in an instant…so it seems.   I try to explain this phenomenon to my kids and they are not getting it just yet…but they soon will as their lives are becoming filled with the responsibility of adult life…marriage, work, college, financial obligations, etc.   This is a time of reflection for me as my very ...

Brand : Denim Company : Hindustan Unilever Brand Analysis Count : 515 Denim is one of the oldest deodorant brands in India. Although the brand's original launch date is not known, the brand is in existence even before Axe deo's launch in 1996. The brand had a fair share in the Indian market before being eclipsed by Axe Deo.  Axe deodorant's launch was the event that triggered the near annihilation of Denim brand in India. Axe virtually captured the entire male deodorant market and Denim was left in the sidelines.  HUL felt that there was no need for two brands with almost similar brand personalities and decided to choose Axe as the major focus area.During that time, there was a brand rationalization exercise code named " Power Brand" strategy where Levers decided to prune the number of brands in its portfolio. How ever Denim had a small but loyal customer base ( like me). There was something innate for the brand which forced HUL to retain the brand but not as a st...