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Tata Tion- the non-carbonated beverage drink from Tata Beverages has bite the dust. The brand which was derived from tea extracts and the differentiator was the presence of Ginseng which gave the drink a healthy proposition was discontinued merely after one year of existence .  Although the product had good intentions, consumers gave it a lukewarm reception. Two factors may have affected the life of the brand a) Taste b) Price . Tion's taste may have acted as a big downer and it never appealed to the masses. Second factor is the price. Tion was very expensive and even though Tata launched a smaller SKU, the quantity was never enough to quench the thirst. That was also the first impression when I tried out the brand.  Another issue was the segmentation. Tion was not able to clearly focus on its TG. Who would actually buy a product like Tion ? Tion infact tried to cater to every one hence the brand positioned itself very loosely. The tagline " Why Let Go " is a result of su...

My Daughter ~ My Friend My daughter sent me a text to let me know she was having a “Friendsgiving” tonight and the more I looked at the words on my phone, the more I thought about the meaning of the words. My mind started reeling with ideas of how I would write about this and a quick call to my girl to get her insight was in order.   Well, my daughter and her friends have been meeting every Tuesday for girls dinner night, where they take turns preparing the meals, and enjoy a special sharing of their lives…talking, laughing, comparing stories, and eating the meal prepared with their own hands…no orders in…these gals are serious about their food, their lives, and their friendship. Sounds somewhat like “Sex in the City” gone REAL and how FABULOUS is that! I think about that and am proud of the special bonds that my daughter has with these very special ladies…I have had the privilege to meet a few of them.   They celebrate their year anniversary of “Girls Dinner” night for Fri...

Brand : Totem Company : Win Pens Pvt Ltd Brand Analysis Count : # 518 Totem is an interesting brand. You may not have seen an ad of this pen but this pen is selling like hot cakes in various markets across India. Totem ballpoint pens are manufactured by Win Pens Pvt Ltd which is based in Culcutta.  What is so special about Totem is that this simple pen effectively met  the need of the customers. Forget the fancy expensive pens or the highly advertised ones because many does not serve the basic function as effective as Totem. Many customers have realized that products like these perform much better than the high profile ones.  Totem which is priced at Rs 3 is now one of the fast selling brands in the category. There is strong demand for this brand among students and also from office segment. The reason being the utility. Many pens in the sub Rs 10 category have serious quality issues. Most of the pens smudge , are not ergonomic and often the ink gets messy . I ha...

Brand : Aer Company : Godrej Brand Analysis Count : # 517 Godrej has entered the Rs 300 crore Air Care market with the new brand Godrej Aer. Godrej was instrumental in developing the category of air-freshners in Indian market through the JV Godrej - Sara Lee. Ambi-Pur was the brand which had created this category in India. But in 2011, Sara Lee sold its personal care division to P&G and the brand Ambi-Pur has moved to P&G. Not to be left behind in the category which Godrej's JV had created, the company was quick to launch its own brand Aer in the Indian market. Godrej Aer is now running its launch campaigns across the Indian market.  The brand has started off with some thoughtful branding strategies. To being with, Godrej has chosen a very powerful brand name " Aer ".Aer which is the marketer's way of using the generic word " Air" . Ambi-pur is the most visible brand in the air-freshner category in India. Air-Wick is another brand which is focusing o...

DON'T SWEAT THE SMALL STUFF Believe me this has been a lifetime learning journey and it feels really good to be in this place…peaceful existence, balance with life and self, and overall feeling of AWWW…Life is BETTER than Great! I can remember being caught up in the stuff that really does not matter in the BIG scheme of life…the house looking just right, what people thought, oh my…my body is not quite there…is that fat on my butt…really???   How many times am I going to give myself the outer thigh pinch test for crying out loud.   Oh…I burned this, and that food presentation does not look perfect, oh…am I saying that just right,   am I doing this right, and, oh no…my diet was not clean today and I have just ruined everything…REALLY?   Enough of that crap already…whew…like I shared earlier…I am so glad to NOT be there anymore.   We really can be our own worst enemy if we let ourselves.   Thoughts of “not good enough” swirling around in my head years ago are...