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Gems Surprise launched in 2010 is a poor cousin of Kinder Joy. The variant launched to fight the Kinder Joy  became a poor second cousin because of unimaginative gifts and poor campaigns.Last week my daughter demanded she wants a Gems Surprise but I flatly refused saying that the toy that comes with it may not be attractive  and we settled for Kinder Joy for Girls. Now Gems Surprise has corrected the mistake by launching a new set of toys featuring the Panda which has been  the main character in Gem's campaign. The variant is currently running a TVC featuring adults in line with the brand's strategy of targeting adults . Watch the campaign here : Gems Umarless The TVC is well made but one wonders whether there is some confusion regarding the targeting part of STP. As I understand, Gems Surprise is fighting against Kinder Joy which is targeting kids. Now Gems Surprise wants adults to buy the brand and collect the toys. Now that is ridiculous. Expecting that adults would in...

SRK is once again featuring in the ad of Lux. It was in 2005 that SRK stunned brand watchers in an ad for Lux. At that time Lux was celebrating 75 years of stardom. Circa 2012, Shah Rukh Khan again stars in Lux ad  not for  celebration of any milestone but a desperate attempt to rejuvenate the brand. Lux which always centered around celebrities has been struggling for the last few years. Reports suggest that Lux is witnessing a de-growth thanks to competition from the likes of Santoor. Lux over the years has been facing a positioning problem which I have highlighted in my previous posts about the brand. Too many variants shifted the HUL's focus from strengthening the core brand to leveraging or rather squeeze the brand equity. This virtually made the core Lux brand vulnerable to competition. The commoditization of celebrity endorsement further diluted the celebrity-focused positioning of Lux. Virtually the differentiation of Lux was no longer existing.  Lux is now i...

Lots of changes this year with the family and how this Mom/Trainer will be spending the Christmas Holiday…all good, but different.   It feels weird for me having to adjust to the changes in life and not just for the holidays, but with my hormones.   Thanksgiving month was the start of struggle with marked and increased changes to that which I can only attribute to transitioning into another part of womanhood…OH MY!   I mean really…all at the same time…during the holidays…really, really???   I was already having a bit of a time adjusting to the changes occurring with how the holidays would have to be split up as a Mom of adult kids that have their own new agendas…bitter sweet happiness…but still a big adjustment.   Mixed in with the throws of hot flashes, high anxiety, other personal changes,   irritability due to sleep deprivation, just not feeling like ME…GEEZ…the pumpkin seeds just are not cutting the mustard anymore…lol…and for heaven’s sake watermelon ...

Despite its higher price, Kinder Joy has found lot of popularity among the consumers. Recently Kinder Joy sharpened its product offering by launching a variant - Kinder Joy for Girls. This is a very significant and smart move by the brand . As a regular purchaser of the brand for my  girl child, often I find that the toy, that is the main attraction for kids, is usually more skewed towards boys. The cars and other characters appeal more to the boys than girls . Most of the time, my kid is not enthused by the toy but she keeps  hoping for a toy she could play with. I was surprised to see when the shopkeeper gave me the option of choosing Kinder Joy for girls. And my girl was thrilled when she got a Barbie bracelet from the egg. Now Kinder has made life easier for parents of girl child but if you have a boy and a girl, then you are in for trouble. The move by Kinder offer lot of challenges in the distribution side, Firstly it needs to convince the retailer to stock these two SKU...

What is the first thing that comes to mind…money…right?   Well, that is part of the “Cost of Living”.   I see this phrase in a whole new way as in the choices I make with my life.   What I choose to think, feel, how I act, respond, do or not do all determines my “Cost of Living”.   Happiness comes at a price and so does stress and struggle.   I know that when I feel at my best and happy about how things are going, the cost for me is a great day, feel on top of the world, confident, and just all together fabulous…right?   Just as allowing some injustice that has been thrown my direction to take over my whole persona, well the cost would be stress, anxiety, and just an overwhelming YUCK feeling in my life bank.   Sometimes, it is difficult to always pay the right cost all the time in life to receive the right result.   Look at how the “Cost of Living” affects health and I will speak personally here…If I choose to sit around and do nothing active, t...