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Tata Safari  which is in a critical stage of its lifecycle has launched the much awaited Storme recently. The new Storme is a completely updated Safari and is expected to bring back the much desired consumer interest . Tata Safari which is a true-blood Indian SUV failed to capitalize on its long innings and a hard-core fan following. The brand although came up with some wonderful brand campaigns however failed to address the quality issues that nagged the brand from its earlier days. Safari did not have any big mechanical issues but many customers opined that the brand failed to rise itself to the higher standards of quality that the competitors were delivering. But still there were lovers for the brand because Safari had a character which was unique and appealing to certain customers. Despite the fact that Safari had a distinct brand character, the marketing minds of Tata Motors failed to address the quality issues which was creating a negative perception among the consumers. The ...

Simple is Healthy! Simple is Healthy ~ Food, Part 1 YES…I have lots to say about keeping it simple and being such a chatter box, and trying not to jump too hard on the soap box, I knew this was going to become a series of SIMPLE.   I came across a quote that struck me “90% of people avoided obesity and diabetes long before anyone knew what a calorie was let alone counted them…let’s make “healthy” healthy again” and it ended with the word…SIMPLE. WOW, I thought on that and realized just how dynamic and powerful this statement was to me and how true it is for my life.   As a child, my parents modeled living from the land in our back yard and boy do I ever remember how my weekends were spent…pulling weeds from the garden.   Talk about a bitter sweet chore as a child…dirty hands, dirty knees, blisters…and the smell of tomato leaves so strong it could choke you…anyone relate?   Fruit trees adorned our backyard, and my Dad was a master grafter trying to create the perfect...

According to newsreports, Vespa has slashed the prices of its newly launched scooter by around Rs 6700. Vespa was launched as a premium scooter which is according to the company is  ageless, iconic and timeless. The arrogance that Vespa globally is considered an icon was reflected in the pricing. Vespa launched its 125 cc scooter with a price of Rs 66,600 which was way above the average category price range of  Rs 40,000-50,000. One would expect that with high price will come all the high-end features but Vespa decided that the premium is for the brand and nothing else.So what was offered to the Indian market was an ordinary scooter with excellent looks, funky colors and a brand. Despite the high price and ordinary features, Indian consumers gave a warm response to the offer. Newsreports suggest that Vespa was able to sell around 30,000 odd scooters after the launch. Then came the price cut. Vespa has cited operational efficiency as a reason for the price decrease. The price c...

Brand : Odomos Company : Dabur Brand Analysis Count : 519 Odomos is a 40 year old brand which has a generic status in the mosquito repellent cream market in India. The brand which was originally from Balsara came into Dabur's fold after the acquisition  of Balsara Hygiene Products  in 2005.  The household insecticide market in India is worth around Rs 1600 crore. The smallest of the segment in this market is the mosquito repellent cream segment which is of size Rs 50 crore. The largest segment of the insecticide market is that of mosquito coil which is worth Rs 900 crore. Odomos has a virtual monopoly in the cream market. The small size of the mosquito repellent cream market is the problem that the brand faces. The major challenge is to make the segment grow. Having said that, creams have found lukewarm response from the consumer. The major reason being the questions regarding the efficacy and safety of the product which needs to be directly applied to the skin.  As ...

Happy New Year! I live with expectations for myself, and push the word of anticipation of something to happen into making it happen.   Truly, I am responsible for my own expectations and waiting around just does not make sense.   The problem with expectations, and I have been guilty in years gone way past of this BIG NO NO…creating “unrealistic expectations”…you know…the kind that we create in our heads that say, and I will use “he” for this example, is going to surprise me with flowers, dinner, dancing and when “he” shows up offering nothing but his cute self ready to tune in to some sports event on TV, a 3-alarm fire goes off in our heads, feelings of anger and OMG…how could he let me down like that…and guess what…the night is ruined…WHY…Did he do anything…NO.   What did I do … well, I created this unrealistic expectation in my own mind…HOW CRAZY IS THAT.   Can you relate…been there and done that maybe? Or still doing that?   I stopped thinking in “Cinderella...