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Brand : Skore Company : TTK- LIG Brand Analysis Count : # 520 Skore is the new brand of condoms from TTK group. The brand which aims to be the " Stylish" condom in the Indian market is vying for a share in the Rs 600 crore market . The market is broadly classified into commercial and social segments. Social segment consists of brands which are subsidized/freely distributed by Government or social organizations.   The condom market was dominated by the social segment till 1990. During the early 90's , private players entered the market and redefined the marketing of this product. From a contraceptive, condoms were repositioned as pleasure-enhancers by the marketers. I think its the first time that a brand is aiming to segment the market interms of demographics and vocally saying that it is targeting the youth. Whatever the logic is, Skore makes an interesting case for itself. The brand name is derived from the word Score and here score denotes the number of successes in be...

According to news-reports  Honda has decided to put curtains to their premium hatchback Honda Jazz. Honda Jazz launched in 2009 was the most expensive petrol hatchback available in the Indian market. The brand was priced in the range of Rs 8- 9 Lakh which was at par with lot of mid-segment sedans. Although the brand had impeccable Honda Quality, the aggressive pricing made consumers give a luke-warm response to this brand. Only the hard-core Honda fans who wanted exclusivity opted for Jazz. In 2011, Honda decided to rationalize the pricing of Jazz and reduced the price by almost Rs 1.5 lakh. Despite the price -drop, Jazz was quite expensive and the move was little too late.  The shifting of Indian consumers to diesel cars coupled with new launches and offers from quality brands made Jazz less relevant to Indian consumer. The diesel-focused Indian car market has been giving lot of problems for  Honda . 2013  will see Honda entering the diesel car market with its ...

Balance of Life, part 3 When it comes to Simple is Healthy, I have come to appreciate a balance of work, rest, play and pray.   I used to be a “YES” person with A1 personality type that first, could not say “NO” and second, the “busier the better”.   Always seeming to not be good enough, never satisfied, and always striving for that something that often times I did not understand “WHY”.   Can you relate to that?   I think it stems from feeling unappreciated in my early years, or just not feeling accomplished...going “Darla Deep” here.   Fast forwarding to the Darla of today that has shed that ugly skin…YEAH!!!! Life’s journey has definitely taught me to love myself in every way and to accept that life is about enjoying it.   Think about that concept…I ENJOY MY LIFE.    I definitely do not want to breathe my last breathe with any regrets, and missing out on the important stuff in life, the real meaningful things that money just does not buy. ...

Economic Times reports that Reckitt Benckiser has decided to extend the popular Dettol brand to Dishwash category. This will be one of the bizarre brand extensions I have seen in the last few years. Now we can see supermarkets having Dettol bathing Soap and also Dettol Dishwash  placed near to each other.  ( ET Report) The reason behind the extension is simple. According to ET, the dishwash category is worth Rs 2000 crore and the category is dominated by HUL with its Vim brand. Reckitt is now pitching Dettol against the Vim brand.  While Dettol is a brand which was able to leverage the brand's germ killing proposition to various categories like soap, handwash etc, it has not moved into toilets or kitchen. Now we are going to see this brand extending its reach to kitchen. According to the report, Dettol's entry into the dishwash will be using the sub-branding strategy - Dettol Kitchen . Dettol Kitchen will share the same positioning of germ killing and will be competi...

If ads are any indication of brand's strength, Sprite is in deep trouble. Ever since the brand discarded its   "N o Nonsense " positioning , the brand has been struggling with its message. In that process, Sprite has just become another softdrink brand which promises instant attraction of females. This summer of 2013, Sprite again went one notch down in the creative execution of the core brand mantra . The tvc is a huge disappointment and virtually kills all the equity that the brand gained through is previous campaign which talked about Sprite quenching thirst and nothing else. Watch the new ad : Sprite 2013  And just look at the totally boring tagline " Chalo apni chaal " which virtually puts the protagonist as a schemer or a trickster which is just opposite to the earlier positioning of the brand as a no-nonsense drink. The brand owners should have put some kind of quality standards for India's biggest non-cola softdrink's campaign. These kind of camp...

Simple is Healthy ~ Workouts Part 2 As promised, I am continuing my write about why I think “Simple is Healthy” and how I apply that to my life in all aspects.   Of course, it is such a HUGE factor for me, and knew that I could not fit all I had to say in one piece being the chatter bug that I am, so had to break it up in a series of Blogs. If you read the first of the series, I covered my food and how keeping it Simple makes for healthier foods…an apple vs. some packaged product with fake apple substance in it for example…YUCK.   I am dedicating this Blog to how I keep my workouts Simple and how that is absolutely HEALTHIER for me.   I am a down to earth, back to the basics, sticking to the foundation of exercise kind of gal.   I do not need anything fancy to create a healthy body, and in fact enjoy the simplicity of an all over body weight     program many times throughout the week.   Also…my time…it is so important…please do not think that I spend ...

I stumbled upon a commercial for Santoor Baby soap in Facebook, thanks to the tip from Bhatnaturally . I was surprised to see this move from one of India's biggest soap brands - Santoor. Watch the ad here : Santoor Baby  A search in Google yielded no results. I assume that the ad is real and Santoor is now test marketing this brand extension in select markets. Since the ad features the South Indian actress Jyothika, Santoor is serious about the new launch. Indian baby care market is huge with a size of  Rs 3000 crore expected to grow at a rate of 20% according to ASSOCHAM.The baby skin care market is valued at Rs 400 crore and toiletries valued at Rs 380 crore. Johnson and Johnson has a huge stronghold in this market with a share of over 70% . Many brands like Sparsh from Marico and Babysoft from Wipro tried unsuccessfully to dethrone J&J . It is in this context that Santoor's move becomes relevant and interesting. Santoor has been very consistent in its positioning. ...