Lawfirm

Brand : Parodontax Company : GSK Consumer Healthcare Brand Analysis Count : # 521 After the success of Sensodyne, GSK has launched another specialist toothpaste in the Rs 6000 crore Indian toothpaste market. While Sensodyne was a specialist for sensitive teeth, the new launch is in the gum-care category. GSK launched its global niche brand Parodontax recently in the Indian market. The emergence of the niche products like sensitive , gum-care shows the new phase of the evolution of  Indian toothpaste market. According to ET, Sensodyne which was launched two years back is already a Rs 100 crore brand in India. The niche segments are growing at a faster pace than the core segment and marketers are rushing to cash in on this evolution. Parodontax is a gum-care specialist. The brand is targeting those who are already suffering from bleeding gums. According to newspaper reports, the incidents of gum-related issues is as high as 33% which itself is a huge market waiting to be tapped. The ...

Me and Fabulous Wendy! As I near fifty, I celebrate the woman that I have become, and the friendships that I have cultivated through my journey of life.   Finding a true friend is a rare gift, and I dedicate this Blog to one of my dearest friends who celebrated her 58 year young birthday this month.   I will be calling this the fun, fit, fifty and fabulous write up, and why not feel fabulous…right?   Being a healthy person is not about a number, but how we treat ourselves every day, what we feed our bodies, how we move our bodies, and how we enjoy quality time with our self and others.   Birthdays are gifts that remind us of what a pleasure and privilege it is to wake up each day, have another day, and the opportunity to make it a GREAT one!   In walks my friend Wendy …now she and I have had some really fun times together, some serious talk times, cry times, and kick butt fitness times. We share a sister bond of trust and vulnerability that allows us to be ours...

The summer of 2013 is witnessing a mega war in the mango drink segment. With Frooti launching their campaign with SRK, Maaza roping in Imran Khan, Slice is facing the heat. The brand has responded with a taste-challenge in their new campaign featuring the celebrity Katrina Kaif. Watch the campaign - Slice 2013 The new campaign has ditched the earlier positioning of Aamsutra and has gone retro with the blind taste test - literary !. The ad shows Katrina along with the competing brand's model taking a hunk in to the middle of the forest ( why ??) , blind-folded him and perform the taste-test. I didn't knew that Katrina was a market-researcher. The ad finishes with a heavy Hindi tagline " Iske Saamne Sab Pheeka Padh Jayega " which a South Indian like me find it hard to decipher.  From the ad, I understand that Slice is particularly worried about Maaza rather than Frooti. My assumption is based on the visual showing bottle similar to Maaza in the new Slice TVC. Maaza and ...

In a surprising move Frooti, the mango drink from Parle has roped in none other than Shah Rukh Khan as the celebrity endorser. The brand has also brought back the classic tagline " Fresh N Juicy". Watch the ad here : SRK Frooti SRK will bring in the boost that the brand needs this summer. The brand owners over the last few seasons were seriously pushing the brand to make it more relevant amidst the clutter. Over the last few years, the brand has been targeting the new generation through some clutter-breaking campaign. There is no need to say that SRK will take the brand back to the limelight. The agency should be credited in making the ad fresh and interesting.   For a brand like Frooti , the challenge is not to build awareness but keep the consumer interested in the brand. Brands like Frooti which was launched in 1984 enjoys tremendous recall and recognition. But over these years, consumers can lose interest in the brand due to various reasons. For a brand which is more than...

Move over Hrithik Roshan, welcome Virat Kohli. In its struggle to stay relevant to youth, Cinthol has now a new celebrity endorser in Virat Kohli. The tvc featuring Virat is now on air Watch the new ad here : Cinthol Virat Kohli The ad is different and very well executed. I liked the twist in the ad and to the credit of the agency, the ad does justice to the new positioning of Alive is Awesome. But like the previous campaign, the character should avoid saying the tagline because it looks very artificial when someone says Alive is Awesome. Rather, a powerful visual with the voice-over of the tagline would have been perfect. What Cinthol needs is not a heavy dose of celebrity but some serious execution of its positioning. Celebrities ofcourse add a little attraction to the campaign but its not the celebrity that matters. Cinthol seems to have stumbled upon a sustainable positioning platform of " Alive with Cinthol". The new campaign although singularly focuses on the celebrity ...

Our New Puppy ~ Roxie Hubby and I were reading our daily devotional about the meaning of time and really how that equates to love.   What really shouted loud for me was this fabulous share: “Time is your most precious gift because you only have a set amount of it. You can make more money, but you can't make more time. When you give someone your time, you are giving them a portion of your life that you'll never get back. Your time is your life. That is why the greatest gift you can give someone is your time.  It is not enough to just say relationships are important; we must prove it by investing time in them. Words alone are worthless. "My children, our love should not be just words and talk; it must be true love, which shows itself in action." Relationships take time and effort, and the best way to spell love is "T-I-M-E.” It is this kind of paragraph that stops me in my tracks and makes me appreciate the value of time even more.   I zero in on “you can make mor...

The deo brand Wildstone which has been promising guys that " It Happens" is getting better. This year's campaign features the Bollywood diva Dia Mirza in the latest TVC. Watch the ad here : Wild Stone Red The presence of the celebrity gives a class to the ad but the stereotype still is intact.  The new campaign is for the variant Wild Stone Red. The ad has matured a lot since its raunchy launch campaigns. The current theme of an older , married lady next door getting attracted to the fragrance of Wild Stone is indeed a powerful story . ( interesting analysis at Livemint ) Most of the deo brands are towing the line of seduction and Wild Stone is not different. Now the brand is able to standout because of its execution  in a more sensible manner compared to the rest and more importantly Indianized.  Related brand Wild Stone