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Age is JUST A NUMBER As I near forty nine I think not about my age or how I look but blown away by how fast time has gone.   I can remember my parents being fifty and never imagined I would be in the exact same spot…HERE IT IS…weird!   As I get older and wiser, I really appreciate the GIFT of time, and soak in every moment.   In a blink, sixty will be here and I do not want to miss a thing!   Now let me back this up a bit as I do care about how I look, and most importantly how I FEEL.   YES, age is just a number in my book, and it surely does not mean I throw in the towel and subscribe to some sort of category that stands for unhealthy and frumpy…nope…that is just not me.   Life is about quality and keeping my body functioning in a healthy way, feeling the BEST that I can each day, and that involves CONSISTENT healthy food intake, exercise, plenty of water, and I have noticed…lots more REST is required.   There are some days that I feel every bit fort...

Brand : Monkey 555 brooms Company : Vibhava Industries, Hubli Brand Analysis Count : # 523 It takes lot of guts to venture into branding a commodity. It requires more than guts to brand your product as Monkey 555. Meet a unique brand " Monkey 555 " - brand of broom sticks which the company sells nationwide.  I was surprised to see the ad of a grass broom brand on the back-page of a leading Malayalam weekly . The brand name was too loud to be missed by anyone. The offer was buy a broom and get a dust-pan free. This evoked lot of laughter from the ladies at home. The brand name of Monkey555 is very unique and I am sure there will be some story behind that name however when one starts advertising this brand, it evokes some amount of laughter.There was a period in Indian branding scene where companies used the name of animals and birds as brand names. Eg: Robin Blue, Camel, Kiwi, Lion Dates. Even now firms use such names as Mango , LMN etc so why not Monkey ! Probably this Quirky...

7 Up's 2013 commercial is undoubtedly the worst campaign I have seen in the recent times. Especially the ad featuring Kathakali - which is a very revered art-form of my state Kerala. This feeling has been shared by many of my friends who felt that the art-form was cheaply depicted in the advertisement. Ofcourse the creatives who did the ads have every right to do their stuff but it should make some marketing sense . I felt bad not because of any soft-corner for the artform but the ad makes no sense at all.  Watch the ad here : 7 Up Kathakali                               7 Up Japanese Ad The brand has been losing its charm these years and is struggling for finding a meaningful mindspace. The last campaign was featuring the bollywood actor Sharman Joshi . The brand is right now having the tagline : 7 Up : I feel up. The current campaign is plain amusing than anything else. Both the Kathakali and Japanese ad...

Brand : B'lue Company : Danone Narang Pvt Ltd Brand Analysis Count : # 522 Danone, the French foods major has launched a new product in India branded as  B'lue. B'lue is a restorative water drink enriched with proteins and minerals. With the launch of B'lue, the Rs 10,000 crore packaged drinking water market is going to see the emergence of a new segment. The bottled water segment has more than 3300 registered plants manufacturing this product. The branded segment is lead by Bisleri followed by Kinley and Aquafina.   The popularity of the bottled water among the Indian consumer has prompted the market to explore the possibility of fortified water based drinks. These drinks have the advantage of " healthy" tag since it is devoid of any additions compared to the bevarages like colas. B'lue hence can be termed as the first brand to nationally launch a water based restorative drink. The brand is running a campaign across television channel featuring the celebr...