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Frooti : Shah Rukh Khan Thums Up : Salman Khan Pepsi Atom : Sushant Singh Rajput Luminous : Sachin Tendulkar Godrej Group : Aamir Khan Olay : Kajol Britannia Tiger : Salman Khan Wheel : Salman Khan Maggi : Amitabh Bachchan Yathra : Salman Khan Shaadi. com : Chetan Bhagat Lux : SRK, Katrina Kaif Revital : Salman Khan Nerolac : SRK Berger : Katrina  Slice : Katrina Kalyan Jewellers : Amitabh Bachchan Parle Goldstar Cookies : Amitabh Bachchan Toshiba : Sachin Panasonic : Katrina Kaif Kent RO : Hema Malini JK Cement : OM Puri Binani cement : Big B Sony Xperia : Katrina Kaif Nokia : Priyanka Chopra Nikon Coolpix : Priyanka Chopra Garnier men :  John Abraham Maaza : Parineeti Chouhan and Imran Khan Tata Tea : SRK Sparx Shoes : Akshay Kumar Hyundai i10 : SRK Dabur Glucoplus C: Ajay Devgn Coca Cola : Sachin Amul Macho : Saif Ali Khan Onn Innerwears : SRK Dollar Innerwear : Akshay Kumar , Prabhudeva Dixcy Scott innerwear : Salman Khan Orient Fans : MS Dhoni Limca : Kareena Kapoor Macro...

TVS Wego , launched in 2011, was an earnest effort by TVS to garner a fair share of the Indian scooter market which was dominated by Honda's Activa. The brand had a high profile launch with a campaign pitching on one feature - Body Balance.  Two years down the line, Wego although had a good start failed to make a significant impact on the scooter market ( source ). The customers were not that impressed by the way the company had tried to convey its message through the launch campaign. In 2013, TVS is running another campaign with a new theme - We Time. The new thinking is probably the result of a new agency ( Dentsu India) handling the account. In India we see the phenomenon of changes in brand positioning as and when the advertising agency is changed. However, the new agency had thankfully changed the positioning away from the body-balance theme upon which the product was pitched. The new campaign takes a holistic view of the product features and takes the pitch above the feature...

India's largest automobile company is struggling with its passenger car business. The company which owns best selling ( once upon a time) brands like Indica, Indigo, Safari and the " Iconic" Nano is finding it difficult to sell their cars in a market which is diesel crazy. Isn't it ironic that Tata Motors is not at the top of a market where diesel models are selling like hot cakes ? I was reading a very critical piece of analysis in Forbes India ( read here ) which throws in many pertinent issues. My two cents is that there is a larger issues of marketing in play here. Tata Motors has a big marketing problem and the company is not doing anything on that. It is sad. Tata Motors virtually changed the Indian passenger car market in 1998 with the launch of Tata Indica. Although Indica faced lot if teething issues , the brand became a trail-blazer creating the diesel car segment which is affordable and durable. But along with the success came the baggage of perception. In...

Business Standard dtd 17/05/2013 puts the Indian fitness-wear market at a whopping Rs 4000 crore growing at the rate of 25% per annum. The market is dominated by shoe category. The report says that the traditional audience for this market is youth aged 15-35. Marketers opine that the segment now includes older adults because of the increased awareness towards fitness. Global brands like Nike, Reebok, Puma, Fila etc are vying for their share in this market. 

Celebrating 49 and Feeling FABULOUS I believe in trial and error and especially when it comes to what works best for my body and my life.   I will be celebrating the last year of my forties this weekend and I am thinking a lot about my life, and reflecting on many things that have got me to this point, how I feel about myself, and realizing that trial and error has served me well personally, physically, and nutritionally.   In my journey of almost fifty years, I have experienced definite trial and error when it has come to relationships and defining what I do not want and what I do want, with healthy being at the forefront of all that.   It has been quite a process and as I look back, all the trudging through the unhealthy to open fabulous doors to healthy has been a blessed learning journey to create who I am right now, and whom I have chosen to share my life and I include my hubby, family, and friends through this healthy pondering.    Life is just too short ...

Corporate Brand : Fiat Brand Analysis Count : 525 World's 7th largest automotive company, a company that markets iconic brands like Ferrari , a company whose diesel engine powers the best selling hatchback ( marketed by a competitor) is having a market share of ~0.3 % share in World's 5th largest automobile market. Isn't it ironic ! Fiat had so far three avatars  in the Indian market. In its first avatar , the company licensed its product to an Indian company Premier Automobile Ltd. Premier sold these cars under the brand name Premier Padmini and Premier 118 NE. That was in the early 1990s. In the next avataar, Fiat came to India as Fiat India Automobile ltd ( FIAL) in 1997 . During those times, the company launched Fiat Uno in India. The product although  had a dream launch with over 30,000 booking , the dream went sour since Fiat's partner PAL couldn't deliver the orders. The lack of delivery created a backlash from the customer.  Besides once the product was in t...

What Now? So, you’re forty something and beyond and ready to make a change for the hormonal better. Great! Every woman on the planet will suffer from hormonal changes, and as we age, the symptoms increase as our estrogen levels decrease.    Now, what the hell do we do as we all experience our own unique changes that usually suck in a huge way, and we would love to toss in the trash.   Let’s get down and dirty and brainstorm about foods that may reduce symptoms, natural alternatives, and other ways to experience relief from the hormone party crasher.    Many of us are lost in the dark when it comes to hormones and what to do, and many times when our plug gets pulled during this process, we are left holding the chord saying to ourselves… what has happened…really??? And not realizing that the hormone party has begun. Did I have you at hormone?   Then read on. The first step is to realize that you are not going crazy, and now may be a great time to head to t...