Lawfirm

Brand : Meastro Company : Hero Motocorp Brand Analysis  : # 528 Maestro, launched in early 2012, was Hero Motocorp's answer to its erstwhile partner Honda's market leader offering Activa. After the break-up of the JV, Hero Motocorp wanted to take the fight into Honda's stronghold in the Indian scooter market. Maestro looks and feels the same as Activa and comes with the same technology . Maestro was launched not as a unisex scooter but explicitly as a masculine scooter. This was probably inspired by the success of Hero Pleasure which was launched as a girl's scooter. Maestro has the tagline of " Such a boy thing " and the campaign highlights the features that would appeal to young men. It is interesting to see the strategy of Hero to attack Honda's Activa not directly but through two brands - Maestro and Pleasure which are segmented on the basis of gender. Watch the tvc : Hero Maestro Priced at par with Activa, Maestro has generated considerable interest i...

Hi Everyone! I am excited to announce my first giveaway and of course all in fitness fun...YEAH! I have always been a clip the hair back girl forever until my friends at a Girl and Her Band got in touch to try their product.  I am sporting the Forever In Blue Jeans band and I will share...I AM CONVERTED TO A BAND GIRL!  I was able to wear the band the whole day without it slipping out of place during my workout and throughout the rest of my evening...I had to give it the full go.  Anyway, after wearing it and being happy to have a band that sticks, is comfortable, and keeps my hair back without having to wear a clip and spray, I was happy to want to share it with you. So, I am offering a GIVEAWAY for a HEADBAND of YOUR CHOICE and BIG thanks to my new fab friends at a Girl and Her Band for the opportunity.  Now to get to the GIVEAWAY RULES: 1. Like a Girl and Her Band on Facebook and tell them that Stay Healthy Fitness sent You. 2. Like Stay Healthy Fitness on Fac...

Brand : Cobra Deo Company : VI-John Brand Analysis : # 527 Its raining deo brands in the Indian market.  Another player,same story.  VI-John which had made a splash in the men's grooming market with its shaving cream and SRK endorsement has launched its deo branded Cobra.  I wonder whether there is a conspiracy hatched against the market leader Axe. My conspiracy theory is that all the local FMCG marketers together decided that every deo brand that will be launched in the Indian market will have the same positioning of a " female attraction" . At the end of it, consumers will puke at the sight of Axe and Axe-girls. ( pun intended) Other wise how can every brand is launching with the same hopeless positioning ? Are all targeted males are begging for a product that can attract females ? Cobra has found its celebrity endorser in Emraan Hashmi. The brand is running its launch campaign with a television commercial which can easily be rated as one of the hopeless ones in recent...

Do you ever find yourself getting caught up in over-thinking healthy and what it takes to live healthy?   In my journey of living a healthy lifestyle, I have found that over-thinking can lead to feelings of inadequacy of not doing things right, and getting so overwhelmed that it turns into something that is not enjoyed.   Living a healthy lifestyle should be about simplicity, enjoyment, fun, balance, and all those fabulous things in life that make life worth the ride.                                                                         I come from a background of extreme athlete, competition, and counting every Getting Back to He...