Lawfirm

Brand : Alpino Company : Nestle Brand Analysis : # 530 Nestle Alpino is the company's latest offering in the Rs 5562 crore Indian chocolate market. The premium end of this market is witnessing interesting action with Cadbury's Silk, Ferrero Rocher , Toblerone leading the fight. According to reports, 30% of the market is now consisting of premium chocolates. Nestle always had been a laggard in the Indian chocolate market. After Kitkat and Munch, the company did not have any serious launches. It seldom fought the leader Cadburys and neither did it tried to respond to any of the launches from the market leader. This year, Nestle stirred up the market with the launch of its premium offering branded as Nestle Alpino. Alpino has a striking resemblance to Ferrero Rocher. The packing and the product form puts Alpino directly pitched against Ferrero Rocher. That comparison gives the brand a premium image without any effort. Nestle Alpino is being positioned as a chocolate that should be...

Just ME If I did not have a GREAT relationship with myself, I would be a complete mess.   This is just not a physical existence for me, but a very deep spiritual bond with God, and being truly content with me and my life.   The healthy lifestyle that I maintain comes from how I treat myself, how I allow others to treat me, how that is perceived, how I grow from my journey, continually being enlightened by both positive and negative experiences, setting healthy boundaries, and wrapping all that up into how I respond to life’s circumstances.     As I have journeyed through this life, I have suffered physically and emotionally and would not be honest if I did not say that I have felt the sting of both from time to time even now.   The difference in the now is my past experiences have been a life education on how to love myself enough to see things and handle things in a healthy way, and navigate through boundaries that I now have to take care of me.   A great...

The August of 2013 saw the beginning of another war in the toothpaste market. Pepsodent, the challenger brand from HUL directly attacked the market leader Colgate with a high profile comparative advertisement. The ads directly compared  Pepsodent Germicheck with Colgate Strong Teeth with claim that Pepsodent Germicheck is 130% better in fighting germs than Colgate Strong Teeth. Watch the ad here : Pepsodent vs Colgate While this is not the first time that Pepsodent has frontally attacked Colgate.  Pepsodent is a small brand compared to Colgate. According to ET, Pepsodent Germicheck has a market share of 6.4% while Colgate strong teeth has a market share of over 29.4%. For a challenger brand like Pepsodent, fighting the leader directly certainly puts the brand in limelight. In India, brands do engage in such direct attacks. Law does  allow certain level of comparative advertising provided it does not disparage the other brands. Usually the challenged brands take the matter...

It does not matter how much I exercise, if I do not put healthy foods in my body, I will not be healthy.   It is really that simple.   Outside of my workouts, I maintain my body mostly with healthy food intake.   An hour of exercise at least five days per week is sufficient for me, and allows for great recovery and rest for my body.   How I feed my body is the maintenance work that takes place all day long, until I hit the sheets for sleep.   Even then, it is important to eat healthy food that promotes sleep as well.   Yes, I build my body in the gym and prior to that ensure that my body is ready to go with the proper fuel to get me through my workout.   I purposely create a space on my client calendar where I am the client for a workout.   I give myself one hour of bodywork time and that is enough.   If my hunger bell rings just before my scheduled time, I will slam an apple or a few pieces of watermelon, and if over the top hunger hits, th...

Brand : Dark Fantasy Company : ITC Brand Analysis : 529 Sunfeast Dark Fantasy is the story of a brand which started its journey as a sub-brand and later acquired the status of a standalone brand. ITC forayed into the  biscuit market in 2003 and Sunfeast Dark Fantasy was launched in 2005. It was only after four years, that ITC thought of taking the brand to the next level. Dark Fantasy's success can be attributed to the careful detail with which the brand was built by ITC. ITC took a risk in positioning Dark Fantasy as a premium biscuit brand. The premium space was vacant in the Indian market and marketers was unsure how consumers would react to a premium biscuit offering.  To do this, Sunfeast tried to build the brand among emotional platform taking on the proposition of   ' Indulgence'. So here is a biscuit which would appeal to your sensuous self and take you through an experience of indulgence. It was a risky proposition and ITC backed the theme through some heavy camp...

I confess that being spontaneous is a difficult one for me.   I am definitely a plan and prep girl when it comes to almost everything about Darla.   I have always done better with structure and a guide to get me from start to finish.   Where this has served me best is in my meal planning and exercise.   I am not one of those who open the door to the refrigerator puzzled by what to eat, looking for something and finding nothing.   I think that would drive me crazy, and talk about wasting energy by leaving the frig open…YIKES. I have dedicated one day out of my weekend and sometimes during the week, to plan and prep my meals.   This not only ensures that I eat healthy, but saves me lots of money, time and stress, especially when time is limited during the busy work week.   I have two crock pots that are in constant use and filled with boneless/skinless chicken breast, brown rice, quinoa, and steel cut oats at any given time.   Having crock pot chic...