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Brand : Cholairs Company : Cadbury India  Brand Analysis : # 534 In an interesting move, Cadbury's has rebranded its eclair brand to Choclairs. The brand is now running a TVC communicating this rebranding. Cadbury have two brands in the Eclairs segment - Cadbury Dairy Milk Eclairs and Cadbury Eclairs Rich.  According to Business Standard, echlair market in India is worth around Rs 1000 crore( 2011statistics) and is witnessing intense competition for share between the players like Nestle, Parle, Cadbury and Perfetti. It is estimated that Cadbury is leading the market with its CDM Eclairs. What can be the possible logic behind the rebranding of a very well known brand ? One reason can be to handle the issue of generic nature of the term Eclairs. As I understand, eclairs stands for the special type of candy and is used by all the players in  the market. So when a consumer ask for an eclairs, it is retailer that decides which brand to be given. So by changing the name of CDM ...

Photo op Road to Hana Last week was an off week, away from my studio, my workouts, my food, and everything that felt routine to me.  I was more excited than stressed about it because I was going to Maui for the very first time in my life.  Last week was my wedding anniversary and we planned our vacation time to celebrate in Hawaii.  The “old” Darla would have worried about missing workouts, not being able to eat like I usually do, stressed about money if I took time off, and through all that nonsense not have been able to enjoy the moment.  I am so glad to have shed that girl years ago, and now fast forwarded to what life and health is really about. I was off routine and on VACATION, well-deserved, and off the clock.  I literally took my watch off as soon as my work day prior to leaving for Maui was done.  What a free and fun feeling to go, do, and be without restrictions.  I think my clients were just as excited for me as I was, and that made me feel ...

Brand : Nexcare Company : 3M Brand Analysis : # 533 Indian wound-care market is dominated by the brand Band-Aid by Johnson & Johnson. This category is created and owned by Band-aid and Band-aid has a generic status in this category. Brands like Dettol had earlier tried to break into this category without much success. It is in this market that 3M has launched its Nexcare brand. Nexcare has subtly launched itself in the Indian market without much above-the-line promotions. What needs to be appreciated is the traction that Nexcare has got interms of the distribution reach. Nexcare is now very well promoted in most of the medical retail outlets.  So what makes Nexcare standout from the market-leader ? The main USP of Nexcare is the form-factor and licensed branding. Nexcare has a unique form-factor in the shape of diamond. According to brand's micro-site, the shape provides for a 360 degree protection and makes it more waterproof.The entire packaging of the brand is highlighting t...

According to ET, Male cosmetics market in India is worth Rs 3800 crore growing at 21% and expected to reach Rs 5270 crore in three years ( Link )

Brand : Stingray Company : Maruti Suzuki Brand Analysis : #532 Maruti Suzuki recently launched another brand in the crowded Indian hatchback market. The new brand is Stingray. The launch has created a hell lot of confusion in the branding of the new car. While most of the media has touted the new brand as a variant of Wagon-R , actually the company intended it as a brand separate from Wagon-R. But media killed that scheme. If you look at the campaigns and the brand micro-site, Maruti had intended to position this brand differently from Wagon-R. Wagon-R has been one of the best-selling models of Maruti. All though the looks were not the best, it was one of the most practical cars especially for city drives. Launched in 1999, the brand had sold a phenomenal 12.77 lakh units till date. Maruti had tried to push the car through its life-cycle through incremental product and design changes. The latest was the " Blue-eyed Boy" campaign in 2010. However, the intense competition has s...

I have learned in life to take things a little slower, to be patient, a great listener, and to enjoy the moment.  All this rushing around can make my head spin, increase my stress levels, and I miss way too much of what is important in life.  I implement this philosophy in my workouts, food intake, work and play, in the bedroom, and I know I am missing some other categories, but I will share those as I am inspired.  I like to share that “nothing good happens fast” with my clients if they try to rush a move and I usually get a chuckle, as the mind can go thinking about other things, but I always pull everyone back to the exercise, of course enjoying the humor right along with them in that brief instant…it is all about life and having fun with fitness. Now, think about an exercise and what the body needs and how benefited the muscles are by focused, slow, well executed contractions.  Before I lift a weight, I create a two part motion to the exercise by putting my mind ...

Corporate Brand : Titan Company Brand Analysis # 531 Titan Industries was born in 1985 as a joint-venture between Tata Group and Tamilnadu Industrial Development Corporation. Titan Industries introduced Titan Quartz watches to the Indian market in 1986 and virtually transformed the Indian watch market dominated by the likes of HMT and Allwyn.  With smart branding and some cool advertisements, Titan Watches quickly became the market leader and had created a strong premium image in the market. Titan Industries later build various brands targeting different segments in the Rs 4000-4200 crore Indian time-wear market ( source : Business Standard ) Titan Industries' brand portfolio consists of  Fastrack : targeting youngsters Tanishq : lightweight jewelry  Sonata.: Low priced Xylys : premium end The Titan brand adopts a sub-branding strategy where various sub-brands target various segments in the market. The notable sub-brands are   Titan Raga, Titan Zoop,Titan Edge, Orion...