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Enjoying Maui last month I am such a wimp when it comes to the cold or extreme heat and it calls for creative indoor workout preparation for the long winter months ahead.  There is this motivational poster that says “There is no such thing as bad weather, just soft people”.  Well pull up my socks and call me soft…because I am definitely not one to venture into the cold, sleet, snow, or hail for a walk or WOG (walk/jog).  I am a fair weathered fitness gal and am happy to say that I may be soft on the inside, but my body tells a much different story on the outside without facing the weather extremes.   I believe it is just all preference of course when it comes to working out, and I choose to exercise without battling the elements.  Hats off to those who love all that stuff, and in a way it sounds really cool when I read workout stories that deal with extreme environments.  This gal would literally freeze into some sort of ice crystal mess with aching ears, a...

In my marketing communications class, I used to show the globally famous " The man, your man could smell like" campaign featuring the Old Spice man Isaiah Mustafa ( watch here ) as an example of a highly successful marketing campaign in 2010. Three years after, in 2013, P&G started showing that advertisement in the Indian market. The disconnect had started. To my surprise, the brand owner decided to adapt the globally successful campaign to Indian market with Milind Soman taking the place of Isaiah Mustafa. And the outcome was hopeless. Watch the ad here : Old Spice India ad 1                                 Old Spice India ad 2 I would say that Old Spice has done a horrible job in adapting a global campaign. I am not sure what the agency had in mind when they conceived this campaign ? While the original global ad had a strategy behind it, the Indian brand failed miserably in making any sense and  s...

Remember being graded on a curve back in high school?  I implement something similar when it comes to living a healthy lifestyle.  I am sure you have all heard of a 90/10 or 80/20 percent variable when it comes to eating clean and exercise.  What it comes down to for me is CONSISTENCY with a curve and that allows for the little fun off the plan meals or missed workouts that WILL be a part of my balanced life.  I really do not stress about it, and I try to have a positive and fun outlook most of the time.  There are times that my mental game can be in the tank just like anyone else, and my actions have to be stronger than my mind.  It is in these moments that I realize that the workouts never get easier, but I definitely am stronger for them.    I am not perfect and never will proclaim to be, but I am CONSISTENT.  I exercise at least five times per week and nothing extreme either.  I get in my sixty minutes and sometimes even forty-five a...

Brand : Nivea Men Company : Beiersdorf Brand Analysis : 535 Nivea is on a high these days. One of the world's largest skincare brand has decided to up the ante in the highly cluttered Indian market. In the process, the company has rebranded and repositioned its offering for men.  Nivea had its presence in the men's grooming market with the brand 'Nivea for men' in 2007. The men's range was promoted with the tagline " What men want ". The brand started its serious foray into men's category with an Advanced Whitening range. This year, the brand has gone for a makeover. Nivea had rebranded its men's range with the new brand name " Nivea Men". Along with the new name is the new positioning. The Nivea Men is positioned on the user .The typical brand user is  profiled as the one who tackles things on their own. The brand has the new tagline " It starts with you ". Besides the new name and the positioning, Nivea Men has roped in the Bo...