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The recent campaign of Titan featuring the "farewell to the professor" was very well received by the audience. Across the media, there are columns talking about the brand rediscovering the joy of gifting. As we know that the brand exploded into the market as the perfect gift that you can give to others.  Watch the ad here : Titan Prof  Although the theme of students spontaneously singing in the class is a not a new idea ( remember Airtel's HFZ campaign), the execution of the ad was perfect.The re-introduction of the signature tune was also well appreciated and brought in some nostalgic memories about the brand. The interesting question is- if reports to be believed that Titan has truly rediscovered the Joy of Gifting, then what happened to 'Be More' positioning ? In the TVC, the tagline of Titan is shown as " The Joy of Gifting" . So one can safely assume that the brand has re-positioned to its old platform based on gifting.  I initially thought that the...

After the rebranding of Echlairs to Choclairs, Cadburys has launched another tvc for the brand. This time, within a short span, the brand changed its focus to the chocolate part. In the rebranding campaign, Choclairs was giving the message that Choclairs will not stick in the mouth. This time the brand is focusing on the chocolaty core of the product. Watch the ad here : Choclairs Ummm The ad is just ordinary and the theme is nothing new. The theme of sudden burst of activity after consuming chocolate has been used plenty of times ( for example Tic Tac ) . Even in the execution also, there is no novelty. I would pass it as an ordinary ad with no wow factor. The brand now adopts the tagline " Sabar ka Phal Choclate Hota Hain " roughly translated to " Fruit of patience is chocolate " which is the parody of " Fruit of patience is sweet". The idea is good but when it got executed, the freshness was lost. I think that to bring in humor, the brand somehow has me...

Brand : Kwiknic Company : ITC Brand Analysis Count : # 538 Kwiknic is an interesting brand. A nicotine replacement therapy brand from India's leading cigarette maker . Its a paradox of sorts - India's largest cigarette maker promoting a product that helps you break free from tobacco. So at one end, ITC is encouraging people to smoke and then helping them to quit smoking - marketing has come to a full circle. Sarcasm apart, the business angle is that the nicotine gum market although small is growing at 45% per annum. The market was estimated at around Rs 20 crore in 2013 ( source ET, Business Standard). So it makes perfect sense to launch a product in a market where there is a huge market for cigarettes.Also the increasing demarketing done by NGOs and Governments also ensure that this product category is bound to grow. Before the launch of Kwiknic, there were other players also . The main players in the nicotine gum category are : Nicorette by Johnson & Johnson Nicotex and N...

Change can be necessary, change can be a challenge, change is inevitable, and what do we do with all this change?  Whether the change is to adapt a healthier lifestyle through nutrition and exercise, modifying exercises to accommodate injury, or going through the changes that naturally occur to the body as we age, it is a fact, that change is a big part of this journey of life.  None of us are exempt from a constant state of change in this life in one form or another.  Our bodies change at every level each day without our knowledge that it is even happening for the most part. Personally, I have undergone a lot of change in this life and have to say that I embrace the positive that has come through incorporating a healthy lifestyle.  The tough physical changes that challenged me were the rehabilitation from injury and the will to persevere and not give up, and finally accept through it all that I am forever changed and require modification of exercise to fit the body ...

Have you found “Motivation Mojo” when it comes to improving your health?  It is truly up to us to find out what turns our switch on or off when it comes to fitness so that through this journey, we understand what we want and what we do not want.  Let me ask what motivates you in the image below:  left image, center image,right image, neither images, and why? Stats: female, age 49 (almost 50), 2 vaginal births, 2 major surgeries (colon/double level cervical fusion), diagnosed early onset torticollis, wife, mother, grandmother I am not going to wow you with a huge before and after weight loss story, or a long list of Ms. Bikini titles, but will share that my journey to health involves one of great physical and emotional adversity, and that taking care of my health, fitness, and being a woman of faith has been a huge factor in the woman you see in the above images.  Some may not be motivated by visual images and respond more to the written word of motivation such as “YO...

Brand : NutriChoice Company : Britannia Brand Analysis Count : # 537 NutriChoice ,which was launched in the nineties, is leading the Briatannia's efforts to create a new position of health in the biscuit market. The brand is now worth more than Rs 280 crore . The health and nutrition based biscuit segment in the Indian market is now worth around Rs 500-600 crore and growing at a faster rate ( Business Standard). NutriChoice although launched in the nineties had its graph shooting up after the relaunch in 2006. The relaunch coincided with the general trend of the market moving towards healthy foods. The brand is credited with the creation of a healthy biscuit segment in the market.  The success of this brand can be attributed to the timing, persistence and constant improvement. The brand went for a change in the packaging along with the rebranding which made the brand look more up-market and attractive. Secondly the brand constantly launched relevant variants to keep the interest le...

Many of you may be in the process of reflection, but truly it is something that should be done on a daily basis, and not only when the New Year rolls around.  The word itself screams to take a look at me/you/us and speaking personally, I include all areas of my life and not just my physical well-being.  I imagine a big mirror in front of me and gazing into that, I ask myself…am I happy with the person that I am physically, emotionally and spiritually? If any of the answers come up as a big negative, it is time to implement a change to create a better, healthier ME.  It is hard to deny the things that need fixing when I am staring back at me waiting for the action to make that happen.  Of course, I can close my eyes, put the mirror away, brush things under the rug, and procrastinate and get to it later…or not, and well, just continue to live in denial.  I am a mover and a shaker, and strive to change, progress, and become a better me today than I was yesterday an...