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Its interesting and often painful ( as a parent) to see how marketers try to squeeze the money out of your pocket. After successfully launching the chocolate egg - Kinder Surprise, the Italian confectionery major Ferrero has followed it up with Kinder Schoko Bons Crispy which is essentially Kinder Joy minus the toy.  As usual, the pack is pretty expensive at Rs 60 for a pack of 9 chocolates. The pack with has the same color combination of the popular Kinder Joy is widely available across various retail formats thus ensuring that it will not miss the kid's eyes.  Ferrero has been expanding the Kinder franchise and Schoko-Bons is a step in that direction. Kinder has many products under its belt like the chocolate bar, milk slice etc. I suppose the brand will be bringing in these variant in the near future.  Related post Kinder Joy

Season :April to June accounts for 35 percent sales A/c Penetration around 3.8 percent. Voltas and LG leading the a/c market ,Voltas share is 20% and LG at 17%. Samsung at 10%  & Panasonic at 8.5 %. A/C sales stand at 3.4 mn units p.a of which 80% are split a/cs. Refrigerator sales is around 7.5 mn units p.a of which 70% is direct ciol category. Source :Business Standard

What our health and happiness come down are choices.  I make a choice each day to eat healthy, exercise, and respond to life the best way I can as a Christian woman.  I am not perfect, do not claim to be, and my goals in life are about progress and never the “P” for perfection word.  I struggle with things just like you do, have had my share of crap in this journey of life, emotionally and physically, and I have come out the other side learning and growing in a positive direction. I will always be a work in progress, and we are all that in this life.  I enjoy writing which is why I Blog and what better way to provide motivation than to share me with you.  You will either like me or not, and that is a choice as well.  Reading my Blog gives you a small glimpse of me, although I try to be thorough, it is not the same as developing a close “friend” relationship chatting up a topic of conversation.  As an internet personality, I have had and do get my share...

Prestige in recent years has made a transformation from a pressure cooker brand to a premium kitchen appliances company. The transformation was executed by promotions and distribution. In the promotions front, the brand roped in the celebrity couple Aishwarya Roy and Abhishek Bachchan . The expensive branding campaign was intended for  establishing a premium image for the brand. Prestige is a brand which is very strong in the south. With the famous couple celebrities, the brand hopes to make itself popular in the North as well. The 2013 campaign also saw the coming back of the original tagline of Prestige -   ‘ Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar ’. Watch the campaign here : Prestige campaign The small kitchen appliances market is highly fragmented and this calls for the creation of a powerful brand. The choice of the celebrities were motivated by the need for creating a powerful brand and also to bring in a premiumness to the brand. The campaign had ...

Branded Tea market :Rs 9500 crore growing at 5% Branded Green Tea market :Rs 150 crore growing at 21 % Retail Market size : $500 bn ~Rs 30 lakh crores e commerce market excluding travel :Rs 18600 Crore Home and Furnishings market Size :Rs 1.2 lakh crore Furniture market :Rs 600 crore Total Households in India ~234 mn Household with Television ~ 153 mn ( Source :Business Standard, Businessline)

My last post dealt with my struggle through illness, and I must confess that at three weeks out, I am still dealing with residual upper respiratory issues and decreased energy.  My body definitely dictated my abilities and limitations and there was no way I was going to be able to return to high intensity workouts and my favorite HIIT routines have been taking a back seat for the moment.  This is all part of “realistic expectations” and although I may want something right now, it just is not going to happen.  Sadly, there is no such thing as here today and gone tomorrow, and patience is very important on our journey to health and fitness. I will share that it is frustrating though and it is OK to feel like that.  I am happy to be feeling better, working with my fabulous clients, and able to be social with family and friends. My “Realistic Workouts” post illness started with no more than a six minute warm up, and basic large muscle movements like squats, lunges, pull-...

Rest in Peace : Ramesh and Suresh 5 Star, it seems, is on a repositioning mode. In the new ad released recently, the brand has found a new disease that is creating havoc in the entire world- Seriousness. And the only solution for this is 5 star ! Watch the campaign here : 5 Star  5 Star  has been promoted for the last 3 years on the " lost in taste" platform anchored by two characters- Ramesh and Suresh. The brand had the tagline " Jo Khaaye Kho Jaaye ". Ramesh and Suresh ads had mixed reviews from the ad world . Although the characters had recall effect, I personally felt that the theme did not do justice to the brand. The first ad featuring the duo was funny but later these characters became irritating. Characters that are shown in the advertisements have lot of relevance to the brand's personality. Ramesh and Suresh were depicted as stupid guys and hence that had a rub-off on the brand also.  Now the brand decided to change the positioning and hence I suppos...

Last week proved to be the start of some sort of attack on my body that did not come quietly.  To say that I have been “bit by a bug” is really too nice of an explanation for the being hit by a train, elephant sitting on my chest, unable to breathe feeling I experienced.  Unproductive congestion and having to sleep reclined really sucks.  This past week I have had a date with antibiotics, menthol under the nose, head under the towel steams, and lots of food channel, HG TV, and rest.  I rarely get sick and so this took me by surprise, picked me up in the air and slammed me down to the ground. I share this because there are times when a body should not be in the gym or even attempting to workout.  Not that I felt like lifting my body off the couch anyway, but even as I began to get better, my body was still in need of rest.  I am determined not to relapse and I am still dealing with residual congestion that is absolutely obnoxious.  Along with the conges...