Lawfirm

According to Business Standard ,Indian soap market is worth INR 10000 crore. HUL's lifebuoy is the largest selling soap with 15%share. Lux market share is 13-14 % Dettol at 8.5 % and Santoor at 8.2%.

Yes I do.  I love my haters and I will share that typically those who are “hating” or critical of others really do desire to be loved.  There is something down deep inside of each of us that longs to be accepted and  feel good enough, and when hate comes to the surface it usually defines deep insecurities or unresolved issues within a person.  The ability to be motivated or happy by or for another is replaced with bitterness, jealousy, and to the point of “hating” a person for their accomplishments.  Because I realize that there are underlying factors involved with “hating”, I can look past comments and know that it is not about me when my haters come to calling.  Lately, I have received lots of negative comments, and especially when I share motivational posters that feature me in fitness wear or bathing suits.  If I allowed the negative posts I receive to negatively impair me as a person, I really do not have any business being an internet personality...

According to Economic Times report , Cadbury India is going to be rebranded as Mondolez India. This was predicted after the iconic company was taken over by US based Mondolez International. It is interesting for a brand enthusiast as to see how this affect the iconic brand - Cadbury. Cadbury has a huge equity in India and is consistently rated high in most of the brand ratings in terms of trust and popularity. So what happens to Cadbury after the company is renamed to Mondolez. Firstly, Cadbury after the re-naming of the company will no longer be a corporate brand. Then what will it be ? If one looks at the brand architecture of products from Cadbury India, Cadbury acts as the brand endorser for most of the products - whether it is 5 star or Dairy Milk or Shots. Cadbury thus extends its powerful equity to all the chocolate brands from its stable. So powerful is the equity that when Mondolez launched its Oreo biscuits, it chose to endorse the brand with Cadbury . Cadbury had its equity ...

Wouldn’t it be nice to wave a magic wand, and all of life is just how we wanted it to be?  We are blessed with the gift of life but how we live it is up to us, and that takes effort and choices.  There are consequences, hard lessons learned and happiness along the way, but ultimately it is in our choices that create the life of happiness we all desire.  Sometimes we do not even know what we want or how to create this happiness, and wander around going through some sort of life motions that we learned from healthy or unhealthy example.  Choosing the right way to create a life of happiness is quite the goal, but like anything else that takes time and effort, it is worth the journey to get there.  I have gone through the ups and downs of not being happy in this journey of life, and have held onto the hope that God has a greater plan than I can ever imagine. Life has not been what I thought it would be as I contemplate it, but I am thankful for the life lessons of e...

Indian marketers are in love with germs. Many brands have taken up the task of protecting Indian consumers from the deadly attack from the germs. Keedanu is often the generic term used by Indian marketers to denote the germs.  For many brands, especially in the cleaning segment, the basic USP of most of the brands is the germ-fighting. Marketers have chosen different ways to visualize the germs. While some brands have tried to make the visualization close to reality, some brands have chosen to go beyond reality.  A peep into how marketers visualize the deadly germs. DETTOL Dettol has been in the forefront of fighting germs and the USP of the brand is " Be 100% Sure". This brand has visualized germs in a realistic manner. Dettol Handwash  Dettol Soap LIFEBUOY Lifebuoy  is a brand which fights Dettol in terms of the positioning. While Lifebuoy soap which boasts of protecting consumers from 10 types of Keedanu has chosen to depict these germs in a realistic manner. On t...

Brand : MRF ZVTS Company : MRF Ltd Brand Analysis Count : # 540 Tyres which are generally boring products belonging to a whopping Rs 45000 - 50,000 crore category has seen many interesting brands being built. Although tyres belong to a high-involvement category owing to the high cost of purchase ( replacement category) but the purchase is seldom enjoyed by the consumer. MRF is the market leader in the Indian tyre market with a share of ~ 27 %. ZVTS is the radial brand from MRF. What is interesting about ZVTS is the care that the company has took in branding and positioning this brand. ZVTS was launched in 2000 and was expected to drive the MRF's entry into the radial segment. The replacement market for tyres are huge and MRF was expecting that ZVTS would make its mark in this segment. What makes interesting about ZVTS is the consistency in the brand communication. MRF ZVTS is positioned as the " Most Comfortable Radial ". The positioning has been consistent in the entire ...

According to reports , the creditors of the defunct Kingfisher Airlines has decided to sell the brands - Kingfisher Airlines and other related trademarks. It is said that KFA owes Rs 7000 crores to the creditors.Naturally the news was carried with lot of importance by the media.  My first reaction was who wouldn't want to get such a great brand ! I had the impression that Kingfisher brand was up for sale. When we look at the fine print, things are not that attractive. According to media, the creditors have control over " Kingfisher Airlines " and not the Kingfisher beer brand. And reports also suggest that five years ago, Kingfisher Airlines brand was valued at Rs 3000 crore. Now the question is who would be interested in Kingfisher Airlines brand ? My guess would be that none would be interested in that because KFA as an airlines brand has lost the source of value. The value was lost in two aspects - a) The airlines is defunct so there is no functional value for the bran...

In the cluttered Indian Deo Market, brands are keeping no options unused. Denver, has roped in Saif Ali khan to endorse while Envy - another deo brand has roped in Irfan Khan as the celebrity endorser. The 2100 crore Indian deo market is cluttered with local brands upsetting the majors like HUL and gaining market share.  The competition is getting more intense with brands like Provogue, Park Avenue entering the deo market with their own variants. Recently ads were splashed across the media for Provogue Deo being endorsed by  Fardeen Khan.  Having said that, the positioning of all the deos has remained almost the same- attracting girls. The exception was Fogg which became India's largest selling deo brand which was positioned differently . The Fogg's proposition of " No Gas " was liked by the consumers and Fogg dethroned Axe to become the market leader. Envy, another deo brand, was quick to imitate Fogg. While Fogg claimed to give 800 sprays for a bottle of deo, Envy c...