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According to a report in Outlook Business, Indian Icecream market is worth Rs 3620 crore and premium segment constitutes 10% of this market. The percapita consumption in India is 250 ml while that of US is 20 litre in a year. Amul leads the market with 30.5 % share and HUL 's Walls with 20.7 % . According to the report the market is growing at 15-20% each year and is expected to double in the next four years. That means the market will be Rs 5330 crore in 2018  

Answer: when they are classified under the Harmonized Tariff Schedule of the United States. This classification decision in Riddell v. United States , addresses one of my pet questions. At some point, is apparel designed for use in conjunction with participating in sports "sports equipment" rather than apparel? The products at issue in this case are football jerseys, pants, and girdles. Each of them is designed to be worn in conjunction with protective football pads (both hard and soft). However, no pads were included with the merchandise when imported. Customs and Border Protection classified these items under chapters 61 and 62 if the HTSUS. Riddell argued that the merchandise was more properly classified as "Football . . . equipment . . . ." under subheading 9506.99.20. Because the imported goods were not imported with or otherwise incorporate padding or other protective features, the Court of International Trade held that the merchandise is clothing, not sports ...

In the latest campaign for Maggi Atta Noodles, Nestle has roped in Madhuri Dixit as the celebrity. The new ad promises Maggi to be healthy and enjoyable- which has been the brand promise for years. watch the ad here : Maggi with Madhuri According to media reports, the brand wants to make health enjoyable. The reports suggest that often kids view the pursuit of health to be boring. ( source ) and increasingly kids stay inside immersed in video games and playstations ( certain sections of course ) .Hence the brand took the proposition - health ko mazedaar banao ( make health enjoyable ) as the central theme of the current campaign. and it makes sense also. 

In a significant move, Orient Electricals has rebranded itself to Orient Electric. In the new avatar, the brand aims to be a significant player in the Rs 5200 crore Indian home appliances market. Orient - a brand from CK Birla group is a major player in the electric fan category. The Rs 642 crore brand now is spreading its wings to a much broader market play. Orient is a well known brand in the fan category. But that itself can be a limitation for a brand which is aiming to be relevant to other categories as well. Hence Orient decided to rebrand itself so that it could endorse a wider array of products. Thus the company rebranded itself to Orient Electric with a new logo and new tagline " Switch to Smart". The rebranding is backed by a series of campaigns featuring the brand ambassador MS Dhoni. The ads are well crafted and unlike many celebrity oriented campaigns, Orient has made a difference by putting the brand in the limelight. The ad has the theme " The next generat...

Last day when I got my ICICI credit card bill, an interesting notice was enclosed along with the bill. The notice stated that from June 12, the redemption of my reward points which was accumulated  because of the " Loyalty Program" of ICICI bank will attract a charge of Rs 99 + tax.  Oh really .... What the hell !! This comes from one of the largest marketing machine in the Indian banking industry and I am totally confused about the logic of this move. Then I happen to read an article in Business Standard and was happy to know that even the journos doesn't have a clue as to what is happening.  First things first.  ICICI bank in a way pioneered the concept of rewarding the consumers for their banking transactions. Where reward points existed for credit cards, ICICI introduced reward points for savings bank too and for that they partnered with Payback which facilitate the reward management.  In my understanding, reward programs are considered an effective wa...

Pond's has been traditionally viewed as a feminine brand. More so because of the products that the brand endorses. Starting with the cold cream, the brand has moved to various skincare segments. In a recent move , HUL has decided to launch Pond's skincare products aimed at men.  The first product to be launched was the men's face wash. The variant or rather the brand-extension was launched with the upcoming actor Varun Dhawan as the brand ambassador. Watch the ad here : Pond's men's facewash  The ad is predictable and compares the brand to a battery charger for the face. Pond's men's facewash has the tagline " Face ka charger" and touts coffee bean's extract as the USP. According to AC Nielsen, the male grooming market is estimated to be Rs 4000 crore and skincare is the biggest growing category with around Rs 443 crores ( Source ). Hence the launch from HUL make sense. Whats puzzling is why HUL decides to launch a predominantly feminine bran...

Life is hard and challenges are put in our path almost daily.  It is those life events that occur over several days, months, or even years that can zap the crap out of us.  I realize that it can be difficult to remain positive or refrain from “bitching” for lack of a better word about the circumstances of life that can bring us down.  I have journeyed through the ups and downs of what has felt like huge ocean waves and have been brought to my knees on several occasions, and yes, I am guilty of a bitch or two or more. It can feel frustrating, hurtful, painful, and unfair when we are tossed into the sea of confused human emotion and circumstances. What I will share is that “bitching” about it will not change a thing, and in fact, usually makes life feel worse as negative emotions try to take over our very being.  This is when we tend to lash out, make poor choices, and even grab for those comfort foods that are supposed to fix everything when life feels bigger than us....