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Showing posts from March, 2015

Brand Update : Fair & Handsome ropes in Hrithik Roshan

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Indian men's grooming  market is estimated to be  Rs 4300 crore market ( Source - Euromonitor). The skin care market is estimated to be around Rs 700 crore. The fairness segment for men was created and dominated by Fair and Handsome . Launched in 2005, FAH became hugely popular. The brand rode to fame with the endorsement from Shah Rukh Khan. After 8 years of association with SRK, FAH has now roped in Hrithik Roshan as the brand ambassador. Hrithik is featured in the new ad for FAH Face wash. The men's face wash category is worth to be around Rs 250 crore. The 8 years association with SRK has helped FAH to be the leader in the category. The new brand ambassador is expected to rejuvenate the brand and bring in freshness. The brand is currently airing the TVC featuring the new brand ambassador. Watch the TVC here : Hrithik FAH The ad highlights the functional benefits of the FAH facewash with brand ambassador as the user. The reports suggest that Hrithik would be one of the amb...

Ruling of the Week 2015.11: German Pizza, Chicago Pride

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This one is pretty straight forward. The only reason I am covering it is that the notion of importing completely prepared pizza from Germany is oddly funny to me. Kind of like getting tacos from Australia. In N261593 (Mar. 11, 2015), U.S. Customs and Border Protection answered a ruling request from Freiberger U.S.A., Inc. asking for the tariff classification of a completely prepared and frozen pizza to be imported from Germany. Four varieties were involved including: flatbread with cream sauce and eleven-inch square. The correct tariff classification is in Heading 1905 which is the heading for: Bread, pastry, cakes, biscuits and other bakers' wares, whether or not containing cocoa; communion wafers, empty capsules of a kind suitable for pharmaceutical use, sealing wafers, rice paper and similar products . . . . I come from Chicago where we like our pizza thick, the way God intended it. Consequently, it makes sense to me that pizza would be treated as a bread product. Specifically...

EAT LIKE A BABY TO LOSE WEIGHT AND GET HEALTHY

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Babies use food for body building fuel and nourishment to develop a healthy growing body.  They have a built in alarm clock every two to  three hours that cries out to be fed, and they also will pull away from food when they are full, eliminating the need to count calories.  As adults, we can learn much from our precious infants.  Also, their nutrients are usually always quality coming straight from Mom’s milk, or formulas containing everything a growing body needs to be healthy.  If we grab onto this philosophy and implement that strategy into our own daily nutrition, we would be on our way to adopting a healthy lifestyle. Eating is no longer about growing a strong healthy body with quality nutrients and everything about filling our precious system with crap that does nothing but take us further from being healthy people.  We no longer pay attention to our full barometer, intake too large of portions, and fill our stomachs with foods that lack in nutrition...

Ruling of the Week 2015.10: Getting an iHandle on iLuggage

[UPDATE: It turns out that there is a reason for the ambiguity in the ruling discussed below. The ruling was not written for publication. It was inadvertently posted to CROSS. The "ruling" has now been removed. Hence, you should treat what follows as an interesting hypothetical discussion and nothing more.] Heading 4202 of the Harmonized Tariff Schedule of the United States sees lots of legal action for two reasons. First, the duty rates are very high; some as high as 20%. Second, U.S. Customs and Border Protection seems to find that many items go in these high-duty provisions. For context, Heading 4202 covers: Trunks, suitcases, vanity cases, attache cases, briefcases, school satchels, spectacle cases, binocular cases, camera cases, musical instrument cases, gun cases, holsters and similar containers; traveling bags, insulated food or beverage bags, toiletry bags, knapsacks and backpacks, handbags, shopping bags, wallets, purses, map cases, cigarette cases, tobacco pouches, ...

FITNESS IS ABOUT TRUTH OR CONSEQUENCES

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How many of us stand in the truth of our life or live in denial and non-acceptance of the actions that clearly rebel against a healthy lifestyle?  I wish I could see a show of hands and have a world-wide workshop to discuss this issue.  Standing in our truth has everything to do with being able to become a healthy person, and can be applied to all areas of our life: relationships, careers, fitness, and overall health which represent a moderate list that encompasses our existence as a human being. Being honest with our self is the first step to being able to change those things that are weighing us down physically and emotionally.  If we are unable to be honest with ourselves, then being honest with others will not happen.  When lying to ourselves is at the forefront of or life, behaviors are usually exhibited through bitterness, anger, blame of others, argumentative reasoning, defensiveness, unhappiness, and a clear nonacceptance of responsibility. On the other side ...

Ruling of the Week 2015.9: Do Court Decisions Matter?

We sometimes take it for granted that when the Court of International Trade or Court of Appeals for the Federal Circuit makes a determination on the tariff classification of some item, the decision matters beyond the specifics of the case. That, however, is not an obvious proposition or necessarily true. It is rare that the Court of International Trade will have two or more opportunities to decide the classification of exactly the same product, though it does happen. So, the direct impact of court decisions can be limited. Also, the Court of International is unique among federal courts in that the principal of res judicata does not apply in tariff classification litigation. As a result, an importer can lose a classification claim on its first entry and try again on its second, third, and fourth entries. Although the Court does apply the principal of stare decisis, under which it seeks uniformity in its decisions, one judge of the CIT cannot bind the decision of another judge. ...

Brand Update : Sunfeast Brand Architecture

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Launched in 2003, Sunfeast has come a long way. The brand has become an umbrella brand endorsing a wide range of biscuit and other products from the ITC stable. It is interesting to see the brand architecture of Sunfeast. Brand Architecture refers to the strategy in which the company decides on how to use the brand elements and how these elements are shared across products. So Sunfeast's brand architecture refers to the strategy on the usage of Sunfeast brand elements across various products. ITC has used Sunfeast as an Umbrella ( Family ) brand name for biscuit and snack products from its stable. Sunfeast endorses the following products - biscuits, noodles and pasta.  Within each category, the brand architecture of Sunfeast is interesting. According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and  Light and Fun biscuits and Healthy biscuits. In the brand architecture , the company has used sub-brands for variou...

FIX YOUR FITNESS

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We do not need anyone to tell us that we are unhealthy or that we need to fix our fitness, right?  If you are unhappy with yourself, feeling like crap, have been told by the doctor to change your lifestyle, or have had your friends and family kindly give you hints, then guess what, you already know that you need to fix your fitness. Fitness goes beyond the physical and includes emotional and spiritual well-being as well.  Don’t think we can walk around in physically pretty bodies and be all messed up emotionally, stressed out, overwhelmed and feeling like life is too big to handle.  Fixing our fitness requires looking at our complete picture and making the choice to clean up our act.  It is not rocket science and requires nothing magic to fix our fitness, just our will, determination and follow-through to become healthy.  The media would like us to believe that we need a bunch of expensive things, products, pills, and potions to obtain the body that we are looki...

Ladies and Gentlemen: Pitcairn Island Honey

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Because I have some of the best and well-traveled readers (and their relatives) in the compliance business, I have received a picture of a Pitcairn Island country of origin label. An anonymous reader had this jar of honey in a cabinet. So, compliance pros, what do you think of the marking? Does "Pitcairn Island, South Pacific Ocean" satisfy the U.S. Customs and Border Protection requirement for country of origin marking? Let me know what you think in the comments.

NO ONE BUT YOU CAN MAKE HEALTH HAPPEN

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In this world of comparison and getting pissed off at her or him for seeming to accomplish everything, and then spewing “what’s your excuse” in our faces, it’s no wonder women and men alike are throwing up their arms in frustration and happily giving a bird salute attitude at achieving fitness goals.   Put on the brakes here and look at what has happened.  Letting others control what is best for our health and fitness is out right wrong, and does nothing for us.  That being said, why are we allowing people or media so much control over our decision making to create a healthy, happy life when they have little to no concern or care for us?  Why so pissed about it?  What it comes down to is that no one but you can make health happen.  You know that saying that goes, “whether you do or you do not, you are right.”  Well, that is true and the choice to get healthy lies squarely on your shoulders.  There is no amount of jealousy, blaming others, or putti...

Ruling of the Week 2015.8: Old Jersey and Pitcairn Island

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For today's ROTW, I set out looking for a ruling dealing with some far off and preferably warm location. Turns out that, with the exception of coastwise transit issues, there are no Customs and Border Protection rulings involving Pitcairn Island or any of several Pacific Ocean microstates including Tuvalu , Niue , and Kiribati . Pitcairn Island What I did find is an interesting question about the country of origin marking for products of the Bailiwick of Jersey Island, Channel Islands. The ruling is HQ 561938 (Mar. 18, 2002). For those of you who may not know, Jersey is an island off the coast of Normandy, France. It is an independent international actor and not part of the U.K. although the U.K. is responsible for its defense and external relations. Also, the Queen is the Head of State in her capacity as "the Crown in Right of Jersey." It is, according to the U.S. Department of State, a " Crown Dependency " along with the Isle of Man and the Bailiwick of Guern...

Milso : The ( Goat) Milk Soap

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Brand : Milso Company : Good Buy Soaps and Cosmetics Brand analysis count : # 556 This post is about a soap brand from my state of Kerala. It feels good when some one from a predominantly consumer state like Kerala dives into the world of marketing with a brand. Milso is a " Made in India" brand of soap from a little known firm - Good Buy Soaps and Cosmetics. According to reports, the company which began operations in 2007 has been marketing soaps in the rural markets. This is the first foray into the branded urban consumer space. Milso soap's USP is that it is made from goat's milk. According to the brand, goat's milk has many skin nourishing properties. The brand claims to be the first Indian soap brand to have goat's milk.  The brand is currently running its launch campaign in its home state.  Watch the ad here : Milso While there is nothing great about the ad, the thinking behind the ad is to make the " goat's milk" proposition popular. It is...